MKTG 349- Benefits of Google AdWords

Google AdWords is a PPC advertising or pay per click advertising that was created by Google in early 2000. Since then, thousands of people and businesses have created highly effective advertising campaigns allowing them to generate revenue, and sell a number of products and services through the web and search engines. It provides a variety of benefits to advertisers and is a essential digital marketing technique that companies can use to maintain a competitive edge. A few of the benefits of Google AdWords include:

• Immediate exposure- Your ad can show in the top 5 results on a Google search results page
• Reach- Can create targeted ads in a timely manner 
• Geo targeting- Ensure you are targeting your ads to the right geographic locations
• Reporting- You only have to pay when someone clicks on your Ad
• Budgeting- You can measure and know exactly when you are generating your investment and ROI 

                       

To find out more information about the benefits of Google AdWords visit http://www.marketingquery.com/benefits-of-google-adwords/ 

Week 1- MKTG 349- Google Ad Grants

The Google Ad Grants Program gives nonprofits the chance to advertise on Google AdWords at no cost to the nonprofit. It helps organizations reach thousands of supporters around the country, helping them effect change through awareness. Google Ad Grants shows search ads to people who are searching Google for nonprofits, and helps reach people who were previously unaware of the cause.


                                            

To be eligible for Google Grants, your organization must:

• Begin by applying to Google for Nonprofits
• Hold valid charity status.
• Acknowledge and agree to Google's required certifications regarding nondiscrimination and donation receipt and use.
• Have a live website with substantial content.

The following organizations are not eligible for Google Grants:

• Governmental entities and organizations
• Hospitals and medical groups
•  Schools, childcare centers, academic institutions and universities

With Google Ad Grants nonprofit organizations can share the message across the globe or a focused area. Here is the link to gain more information about Google Ad Grants: https://www.google.com/grants/benefits/index.html