Tuesday, January 5, 2016

Week 1- MKTG 349- Google Ad Grants

The Google Ad Grants Program gives nonprofits the chance to advertise on Google AdWords at no cost to the nonprofit. It helps organizations reach thousands of supporters around the country, helping them effect change through awareness. Google Ad Grants shows search ads to people who are searching Google for nonprofits, and helps reach people who were previously unaware of the cause.


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To be eligible for Google Grants, your organization must:
  • Begin by applying to Google for Nonprofits
  • Hold valid charity status.
  • Acknowledge and agree to Google's required certifications regarding nondiscrimination and donation receipt and use.
  • Have a live website with substantial content.
The following organizations are not eligible for Google Grants:
  • Governmental entities and organizations
  • Hospitals and medical groups
  •  Schools, childcare centers, academic institutions and universities
With Google Ad Grants nonprofit organizations can share the message across the globe or a focused area. Here is the link to gain more information about Google Ad Grants: https://www.google.com/grants/benefits/index.html



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