MKTG 349- Types of campaigns

There are different types of campaign types to pick from when starting a AdWords campaign. The campaign type determines things like where your ads can show to customers on Google's advertising networks, and what format they can be in, like text or video. With the different options, can tailor the campaign to match business goals and focus on the features relevant to your company.

Types of campaigns:

• Search Network Only- can appear throughout sites on the Google Search Network. This campaign type is useful for advertisers who want to connect with customers right when they're searching their products or services. 
• Display Network Only-can show throughout the Google Display Network. This campaign type works by matching your ads to websites and other placements.
• Search Network with Display Select- allows you t show your ads with search results on the Google Search Network and relevant placements within the Display Network.

MKTG 349- AdWords certification

The Google AdWords certification is a professional recognition that Google offers to individuals who demonstrate proficiency in basic and advanced aspects of AdWords. The certificate allows individuals to demonstrate that Google recognizes them as an online advertising professional. The certification demonstrates and shows future employees my expertise in online advertising with a personalized certificate that can be printed as well as a Google Partners public profile page listing my certifications.

The first step to getting certified is to sign up for Partners, where related study guide will be provided. The requirements are that you need to pass two of the AdWords certification exams to become an AdWords certified professional. The available AdWords certifications exams are AdWords Fundementals, Search Advertising, Display Advertising, Mobile Advertising, Video Advertising, and Shopping Advertising. The AdWords Fundamentals exam covers basic and intermediate concepts, including the benefits of online advertising and AdWords, and best practices for managing and optimizing Adwords campaign. This is the exam that I am currently working on to pass there is 100 questions and 120 minutes limit. In order to pass the exam must get at least a 80% score on the exam.

MKTG 349- LinkedIn

LinkedIn has 277 million members, there's no denying the expand of network. In fact, professionals are signing up to join at a rate of more than two new members per second. LinkedIn is all about establishing connections and accelerate your career.

Tips to gain more connections on LinkedIn:

• Have a profile image
• Complete your profile
• Add connections
• Get recommendations and endorsements
•  Share relevant content on a regular basis 
• Participate with groups

All of these tips can help you gain more interest into your profile which in return will help further your job possibilities. Can use these connections to find a job or get your profile in front of the right audience.

http://socialmarketingwriting.com/7-ways-to-get-more-linkedin-connections/