MKTG 349- Types of campaigns

There are different types of campaign types to pick from when starting a AdWords campaign. The campaign type determines things like where your ads can show to customers on Google's advertising networks, and what format they can be in, like text or video. With the different options, can tailor the campaign to match business goals and focus on the features relevant to your company.

Types of campaigns:

• Search Network Only- can appear throughout sites on the Google Search Network. This campaign type is useful for advertisers who want to connect with customers right when they're searching their products or services. 
• Display Network Only-can show throughout the Google Display Network. This campaign type works by matching your ads to websites and other placements.
• Search Network with Display Select- allows you t show your ads with search results on the Google Search Network and relevant placements within the Display Network.