MKTG 347 Website Advantages

In this modern era, people and companies are on the internet for information. People visit websites to gain more information. You need to have a website for your customers. It needs to contain information about what you can do for them. There are many advantages to creating a website for your business. Below are a few examples:

• Get more business! Use your website to attract more people and it is online 24/7
• Improves your credibility
• Use your website to tell people who you are, and what you do
• Having an attractive website helps to convey to customers that you are a professional business
• Less expensive!
• Increase sales by having more visitors see your business
• Environmentally friendly way to advertise
• Can build a better relationship with your customers

Now go ahead and create a free website on Google! It is a good tool to starting a simple website. TIP: create your own website name. It comes across slightly more professional

MKTG 347- 3 Tips for Aspiring Social Media Marketers

Social media marketing is a very important platform that helps engage consumers and inform them of the latest company news and products. The goal is to let consumers take the reigns in guiding a brand's social presence. There are no strict rules for becoming successful but here are 3 tips for landing a job in social media marketing.

1. Join Social Media Meetups and Networks
    Step away from computers and meet with professionals in the field you want to work with. Also join groups of others interested in social media and technology to help build your network. Most careers depend a lot on networks, but the beauty of social media is that you can meet most of the people you need to know online.

2. Stay Informed of Trends, Tools and News
  The landscape of social media changes so quickly, it is therefore very important that you are constantly learning. Keep yourself updated on the latest technologies to improve your knowledge and stand out!

3. Make your Resume Stand Out
  Your resume is the first thing that a potential employee sees from you. They can either like or dislike you automatically from just looking at your resume. Make sure there are no errors on it and find a way to make it unique.

MKTG 347- New update on Facebook!

Facebook is changing its way it displays Trending Topics. It is removing the story descriptions for Trending Topics & replacing it with number of mentions and a simplified topic. Here is an example of the difference in looks:

Trending Topics continue to be based on a user's activity- page likes, location and the previous trending topics the user interacted with, along with whatever is trending overall. The Trending Topics product does indeed still include a human element where people make sure the topic is high quality. 

Facebook was accused of manipulating Trending Topics to be politically biased, which Facebook says is false. While Facebook says it wasn't manipulated the Trending Topics, they decided to make changes to its Trending Topics product earlier than planned based on feedback from previous comments of the Trending Topics. 

MKTG 347 Top 5 Benefits of Social Media Marketing

1. Increase Brand Recognition. Social Media networks are new channels for your brand's voice to be heard. This makes it easier for customers to get content about you, and makes you more recognizable.

2. Improved brand loyalty. Brands who engage on social media channels enjoy higher loyalty from their customers. Customers see content more frequently from you and can view reviews.

3. Higher conversion rates. Social media is a place where brands can act like people do, and this is extremely important because people like personal interactions; not with companies.

4. Decreased Hours spent. If you can take just one hour a day to developing your content and strategy, you could start seeing the results of your efforts.

5. Increased Inbound Traffic. Social media can get a wide range of traffic from areas you wouldn't think of focusing on. Every social media you add is another link to your brand that can connect a customer.

For more information look at: Top Benefits of Social Media

MKTG 347- Social Media Marketing

Social media marketing refers to the process of gaining traffic or attention through social media platforms. The platforms allow interaction with one another and build relationships and communities online. These sites act as word of mouth.

Some popular platforms within social media marketing are:

• Facebook
• Instagram
• Twitter
• Pinterest
• Google+
• LinkedIn
• YouTube

Social media can also help build links and discover new customers that are interested in your company. It is an additional form of marketing that can help a company but doesn't replace traditional marketing ways.