MKTG 347- Social Media Marketing

Social media marketing refers to the process of gaining traffic or attention through social media platforms. The platforms allow interaction with one another and build relationships and communities online. These sites act as word of mouth.

Some popular platforms within social media marketing are:

• Facebook
• Instagram
• Twitter
• Pinterest
• Google+
• LinkedIn
• YouTube

Social media can also help build links and discover new customers that are interested in your company. It is an additional form of marketing that can help a company but doesn't replace traditional marketing ways.