Thursday, September 15, 2016

MKTG 347- New update on Facebook!

Facebook is changing its way it displays Trending Topics. It is removing the story descriptions for Trending Topics & replacing it with number of mentions and a simplified topic. Here is an example of the difference in looks:


Trending Topics continue to be based on a user's activity- page likes, location and the previous trending topics the user interacted with, along with whatever is trending overall. The Trending Topics product does indeed still include a human element where people make sure the topic is high quality. 

Facebook was accused of manipulating Trending Topics to be politically biased, which Facebook says is false. While Facebook says it wasn't manipulated the Trending Topics, they decided to make changes to its Trending Topics product earlier than planned based on feedback from previous comments of the Trending Topics. 

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