MKTG 349- Target Audience

When starting a new business one of the first parts of the planning process should involve deciding who will be on the receiving end of your marketing efforts. By defining a target audience you can choose where to spend time and money at. This will help save you resources and will allow to communicate and engage in a specific segment deeper. The way to get started is to consult your business plan, begin researching, develop a customer profile, find out where your audience is, and lastly monitor and evolve. Once your target audience is developed the last step is to have high ranking search engine results.

There are two things that can help your ranking on the search engine results:

1. Figuring out what your attended audience wants, and then
2. Creating the most helpful, amazing stuff that you can for that audience.

You need to think about what your audience is looking for and what do they need to learn more about? The only way to achieve this goal is to experiment, this may be with ads or with certain keywords. You can also experiment with the budget and see what works best for the purpose at hand. Looking at competitors website or page is a great way to see what aspects of your own needs to be improved. Google tries to reward people who have websites people love. Google looks at all the different parts that make your website useful they look at if they stay on your pages, if people are talking about your site and if your website answers the questions that the audience is searching for.


 For more information visit http://technori.com/2013/02/3122-5-critical-tips-for-identifying-your-target-audience/

MKTG 349- Searching for keyword ideas

Keyword Planner is a free AdWords tool for new or experienced advertisers. It is like a workshop for building a new Search Network campaign or expanding existing ones. You can search for keyword and ad group ideas, see how a list of keywords might perform, and even create a new keyword list by multiplying several lists of keywords together.

You can use Keyword Planner to accomplish the following tasks:

• Research keywords. This can help you find new keywords to add to your campaign. You can do this by searching words that are relevant to your business.
• Get historical statistics and traffic forecasts. Use the statistics to help decided which keywords are working. Get forecasts, like predicted clicks and estimated conversions, to get an idea of how a specific amount of keywords will perform with the budget at hand.

Using the Keyword Planner in the Tools section of Google Adwords I added keywords that are relevant to my ad. The Keyword Planner calculated the average number of searches for these exact keywords based on the data, range, location, and Search Network targeting setting. This gave me a ideas if adding the keyword to my campaign will help me reach the advertising goals.

With this data above I will be adding all of these as my keyword and compare what the Keyword Planner tool has told me to my results in my actual campaign. This will allow me to observe if the data collected by the Keyword Planner tool portrays accurately in my campaign.

Keyword Planner can be used to find new keywords by using a phrase, website or category. I used Exotic Animals as the phrase and www.nationaltigersanctuary.org as the landing page. The following results came up and a few will be picked to put in my campaign.

MKTG 349- Google AdWords Budget

Playing around with Google AdWords has taught me that the budget is an important part for each campaign that you want to make. AdWords lets you set up daily budgets for your campaigns, with the flexibility to change them at any time. With AdWords, you can pick a daily budget for each campaign based on your advertising goals and the general amount you're comfortable spending each day. Your daily budget applies to a single campaign, not all campaigns in your account.

When you're first starting out, you want to have a lower budget because you don't know what is going to work best for the campaign. This is going to be the testing mode and investment in the marketing research. You will lastly gain insights into what ad messages are responding to your target market and learn what keywords are working. Once your campaign is profitable or the way you want the next step is to up your budget.
           
Some tips recommended by Google AdWords site is as follows:

• Get a recommendation. Adwords shows recommended budgets for campaigns that repeatedly meet their daily budget but have the potential to earn more clicks and impressions.
• Don't set and forget. Check your account regularly to look for campaigns that are limited by budget or have leftover dollars.

If you have any other questions about your budget here is the link that has more information https://support.google.com/adwords/answer/2375420

MKTG 349-Keywords

Keywords connect a searcher's search terms to relevant ads created in AdWords. This will help make ads relevant to the searcher as possible, so this involves understanding not only the keyword itself, but also the intention behind the keyword.

This is examples of keywords used on my own campaign

There are two different ways to picking keywords. The first is choosing keywords or phrases that are highly specific and relevant to the business this will target specific customers. Select more specific keywords if you want to target customers who may be interested in a particular product. Single keywords are often too generic whereas two or three-word phrases are usually more targeted.  Using more specific keywords would mean that your ad appears for terms that apply to your business. You need to keep in mind that the keywords are not too specific, which might not be able to reach as many people as you'd like.

The next way is selecting general keywords to reach more people. Select more general keywords if you'd prefer to reach as many people as possible. This means that your ad can appear for searches that aren't always related to your business and might be more competitive for these general words. This may require a higher bid amount.

The way to figure out if keywords are working is to test them and see which ones give you better results. Also, to get ideas for keywords and expand your list. The number of clicks shows how many people clicked on your ad using the keyword. This can help you determine how the keyword is doing and let you know which ones need to be tweaked.