MKTG 349- Target Audience

When starting a new business one of the first parts of the planning process should involve deciding who will be on the receiving end of your marketing efforts. By defining a target audience you can choose where to spend time and money at. This will help save you resources and will allow to communicate and engage in a specific segment deeper. The way to get started is to consult your business plan, begin researching, develop a customer profile, find out where your audience is, and lastly monitor and evolve. Once your target audience is developed the last step is to have high ranking search engine results.

There are two things that can help your ranking on the search engine results:

1. Figuring out what your attended audience wants, and then
2. Creating the most helpful, amazing stuff that you can for that audience.

You need to think about what your audience is looking for and what do they need to learn more about? The only way to achieve this goal is to experiment, this may be with ads or with certain keywords. You can also experiment with the budget and see what works best for the purpose at hand. Looking at competitors website or page is a great way to see what aspects of your own needs to be improved. Google tries to reward people who have websites people love. Google looks at all the different parts that make your website useful they look at if they stay on your pages, if people are talking about your site and if your website answers the questions that the audience is searching for.


 For more information visit http://technori.com/2013/02/3122-5-critical-tips-for-identifying-your-target-audience/