Keywords connect a searcher's search terms to relevant ads created in AdWords. This will help make ads relevant to the searcher as possible, so this involves understanding not only the keyword itself, but also the intention behind the keyword.
This is examples of keywords used on my own campaign
There are two different ways to picking keywords. The first is choosing keywords or phrases that are highly specific and
relevant to the business this will target specific customers. Select more specific keywords if you want to target customers who may be interested in a particular product. Single keywords are often too generic whereas two or
three-word phrases are usually more targeted. Using more specific keywords would mean that your ad appears for terms that apply to your business. You need to keep in mind that the keywords are not too specific, which might not be able to reach as many people as you'd like.
The next way is selecting general keywords to reach more people. Select more general keywords if you'd prefer to reach as many people as possible. This means that your ad can appear for searches that aren't always related to your business and might be more competitive for these general words. This may require a higher bid amount.
The next way is selecting general keywords to reach more people. Select more general keywords if you'd prefer to reach as many people as possible. This means that your ad can appear for searches that aren't always related to your business and might be more competitive for these general words. This may require a higher bid amount.
The way to figure out if keywords are working is to test them and see which ones give you better results. Also, to get ideas for keywords
and expand your list. The number of clicks shows how many
people clicked on your ad using the keyword. This can help you determine how
the keyword is doing and let you know which ones need to be tweaked.
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