MKTG 349- Searching for keyword ideas

Keyword Planner is a free AdWords tool for new or experienced advertisers. It is like a workshop for building a new Search Network campaign or expanding existing ones. You can search for keyword and ad group ideas, see how a list of keywords might perform, and even create a new keyword list by multiplying several lists of keywords together.

You can use Keyword Planner to accomplish the following tasks:

• Research keywords. This can help you find new keywords to add to your campaign. You can do this by searching words that are relevant to your business.
• Get historical statistics and traffic forecasts. Use the statistics to help decided which keywords are working. Get forecasts, like predicted clicks and estimated conversions, to get an idea of how a specific amount of keywords will perform with the budget at hand.

Using the Keyword Planner in the Tools section of Google Adwords I added keywords that are relevant to my ad. The Keyword Planner calculated the average number of searches for these exact keywords based on the data, range, location, and Search Network targeting setting. This gave me a ideas if adding the keyword to my campaign will help me reach the advertising goals.

With this data above I will be adding all of these as my keyword and compare what the Keyword Planner tool has told me to my results in my actual campaign. This will allow me to observe if the data collected by the Keyword Planner tool portrays accurately in my campaign.

Keyword Planner can be used to find new keywords by using a phrase, website or category. I used Exotic Animals as the phrase and www.nationaltigersanctuary.org as the landing page. The following results came up and a few will be picked to put in my campaign.