Playing around with Google AdWords has taught me that the budget is an important part for each campaign that you want to make. AdWords lets you set up daily budgets for your campaigns, with the flexibility to change them at any time. With AdWords, you can pick a daily budget for each campaign based on your advertising goals and the general amount you're comfortable spending each day. Your daily budget applies to a single campaign, not all campaigns in your account.
When you're first starting out, you want to have a lower budget because you don't know what is going to work best for the campaign. This is going to be the testing mode and investment in the marketing research. You will lastly gain insights into what ad messages are responding to your target market and learn what keywords are working. Once your campaign is profitable or the way you want the next step is to up your budget.
Some tips recommended by Google AdWords site is as follows:
- Get a recommendation. Adwords shows recommended budgets for campaigns that repeatedly meet their daily budget but have the potential to earn more clicks and impressions.
- Don't set and forget. Check your account regularly to look for campaigns that are limited by budget or have leftover dollars.
No comments:
Post a Comment