MKTG 347 LinkedIn

LinkedIn can give you great exposure and access to important people, keep you updated and spark interest into your brand. There are certain ways to make your LinkedIn profile more appealing to prospective and current people.

Create a personal headline that gets peoples attention. It is a short statement that is an overview of who you are. An example of what it should look like is below, highlighted in blue.

Other sections that you can add on LinkedIn to boost your own image is your skills & endorsement. In this section members can endorse other members for skills that you want to showcase. Your skills should reflect the topics and expertise that potential clients are looking for. This section can also reaffirm what is talked about in the previous sections. 

Examples of skills

LinkedIn is extremely important to keep updated because 85% of recruiters go to LinkedIn before looking at any other recruitment tools. LinkedIn will not only connect you with employers, but also with peer groups and academics. LinkedIn is a key networking tool for professionals in virtually any field so ahead and create or update your LinkedIn profile! 

MKTG 347 2 Tips to help with social media

Social media is a good outlet to get people's attention and create new customers. Here are some tactics that are useful to generate leads on social media.

1. Make your landing pages social. A conventional landing page provides a focused experience which guides people towards conversion goal. If people like your landing page, they will then tell others about it. There are ways to make it more convenient for customers to tell other people by either adding an option to share the page or allow visitors to leave a comment to increase social proof. A social campaign works to increase exposure to customers and have a built in sharing techniques.

2. Send social media users to your blogs. Social media can be used to promote targeted blog posts. How the structure of your posts and how shareworthy it is will determine how much traffic and engagement you drive to your blog. Use visual content to attract attention! Visual content draws far more attention than text-only updates by fifty-three percent more likes on Facebook and 35 percent increase in retweets on Twitter.

MKTG 347 4 Myths about social media

Social media marketing has become popular quickly over the past years, but people have been getting the wrong idea and thinking that it is just some magic solution to instantly get followers. The truth is, social media requires a lot of research and hard work, like any other marketing strategy.

Here are a 4 misconceptions about social media marketing that are just plain wrong.

1. Social media is free. Really social media is never truly free. Brands that are doing good on social media are investing lots of manpower and time into their programs to create awesome content. That comes at a price.

2. Likes and followers are what truly matter. It is natural to try and justify everything with numbers but social media's value is somewhat abstract. Not everyone who  "likes" your brand actually likes your brand, and a follower may not end up reading anything you publish. Seek engagement metrics!

3. Social media is an independent strategy. It actually depends on a number of other digital marketing strategies to be successful. You need a strong brand, content and website to help your strategy out. Social media is only one part of the equation.

4. You have to be everywhere. You only need to be where where your consumers are and where it makes sense for your brand to be. Your content will be better because you are focusing on only one outlet.

MKTG 347 Snapchat News!

There are some new updates that Snapchat is adding to the company. The first big news is that they are going to change their name! They are getting rid of chat and just being named Snap Inc., reported by the Wall Street Journal late Friday night.

That's not all: The company will also release video-recording sunglasses called Spectacles this fall. They contain an 115-degree- angle lens that will allow the wearer to record up to 30 seconds of video and will cost $129.99. You will be able to post your videos directly to the Snapchat app.

Rather than closing people  off from the real world, Spectacles are designed to help them participate in it. Recording video or taking a regular picture with a phone puts a wall in front of your face. Spectacles will allow wearers to record without holding anything, so they can really show off what they are taking a picture of.