MKTG 347 LinkedIn

LinkedIn can give you great exposure and access to important people, keep you updated and spark interest into your brand. There are certain ways to make your LinkedIn profile more appealing to prospective and current people.

Create a personal headline that gets peoples attention. It is a short statement that is an overview of who you are. An example of what it should look like is below, highlighted in blue.

Other sections that you can add on LinkedIn to boost your own image is your skills & endorsement. In this section members can endorse other members for skills that you want to showcase. Your skills should reflect the topics and expertise that potential clients are looking for. This section can also reaffirm what is talked about in the previous sections. 

Examples of skills

LinkedIn is extremely important to keep updated because 85% of recruiters go to LinkedIn before looking at any other recruitment tools. LinkedIn will not only connect you with employers, but also with peer groups and academics. LinkedIn is a key networking tool for professionals in virtually any field so ahead and create or update your LinkedIn profile!