Monday, October 3, 2016

MKTG 347 Snapchat News!

There are some new updates that Snapchat is adding to the company. The first big news is that they are going to change their name! They are getting rid of chat and just being named Snap Inc., reported by the Wall Street Journal late Friday night.

That's not all: The company will also release video-recording sunglasses called Spectacles this fall. They contain an 115-degree- angle lens that will allow the wearer to record up to 30 seconds of video and will cost $129.99. You will be able to post your videos directly to the Snapchat app.

Rather than closing people  off from the real world, Spectacles are designed to help them participate in it. Recording video or taking a regular picture with a phone puts a wall in front of your face. Spectacles will allow wearers to record without holding anything, so they can really show off what they are taking a picture of.

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