Social media is a good outlet to get people's attention and create new customers. Here are some tactics that are useful to generate leads on social media.
1. Make your landing pages social. A conventional landing page provides a focused experience which guides people towards conversion goal. If people like your landing page, they will then tell others about it. There are ways to make it more convenient for customers to tell other people by either adding an option to share the page or allow visitors to leave a comment to increase social proof. A social campaign works to increase exposure to customers and have a built in sharing techniques.
2. Send social media users to your blogs. Social media can be used to promote targeted blog posts. How the structure of your posts and how shareworthy it is will determine how much traffic and engagement you drive to your blog. Use visual content to attract attention! Visual content draws far more attention than text-only updates by fifty-three percent more likes on Facebook and 35 percent increase in retweets on Twitter.
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