MKTG 347 4 Myths about social media

Social media marketing has become popular quickly over the past years, but people have been getting the wrong idea and thinking that it is just some magic solution to instantly get followers. The truth is, social media requires a lot of research and hard work, like any other marketing strategy.

Here are a 4 misconceptions about social media marketing that are just plain wrong.

1. Social media is free. Really social media is never truly free. Brands that are doing good on social media are investing lots of manpower and time into their programs to create awesome content. That comes at a price.

2. Likes and followers are what truly matter. It is natural to try and justify everything with numbers but social media's value is somewhat abstract. Not everyone who  "likes" your brand actually likes your brand, and a follower may not end up reading anything you publish. Seek engagement metrics!

3. Social media is an independent strategy. It actually depends on a number of other digital marketing strategies to be successful. You need a strong brand, content and website to help your strategy out. Social media is only one part of the equation.

4. You have to be everywhere. You only need to be where where your consumers are and where it makes sense for your brand to be. Your content will be better because you are focusing on only one outlet.